It’s been 10 years since the plan for a #MiddleChildStrike to draw attention to Middle Child’s Day was hatched, ultimately leading to the birth of the International Middle Child Union. But now, after a decade of barely budging the bar for awareness of our namesake holiday, we finally have something to celebrate. Okay, so maybe people still aren’t paying much attention to Middle Child’s Day. But at least we can celebrate 10 years of trying!
Since 2012, we’ve made various fruitless efforts to bring Middle Child’s Day to the forefront. After the 2013 #MidKidStrike, I successfully pitched the idea of “Middle Child Appreciation Nights” to more than 100 Minor League baseball teams from 2014-2016. In 2017, the I.M.C.U. “Middle-Town Outreach” encouraged Middletowns around the world to officially acknowledge Middle Child’s Day. Facing news of Middle Child extinction in 2018, we took our efforts to new heights, seeking to spread Middle Child’s Day greetings on the Goodyear blimp. From 2019 – present, we’ve 
championed the search to find a host city for the world’s first Middle Child’s Day parade. And each year, we release a new collection of Middle Child’s Day Greeting cards and our annual Middle Child’s Day Gift Guide. But wait, there's more! Our efforts extend well beyond August 12, with posts throughout the year right here at the official blog of the I.M.C.U.
COMING SOON TO THE BLOG:
- A walk down Middle Child Memory Lane, taking a look back at some of our favorite posts.
- 10 years of Middle Child melodies: a musical review.
- NEW Middle Child's Day Greeting Cards.
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Middle Children need to be heard!