Monday, August 28, 2023

Is Threads the New Middle Child of Social Media?

          Threads, Marc Zuckerberg’s “Twitter Killer” app, was born on July 5 and welcomed into the world in a big way. Within a day it had over 30 million users. New app downloads surpassed 150 million in less than two weeks, making it the fastest-growing social media platform in history. As of today, there are an estimated 125 million Threads users. That’s pretty impressive for the new baby of the social media family. But to be honest, that 125 mil is chump change compared to sibling social media platforms like Twitter X, with over half a billion users, and Instagram, with more than two billion users. And while Threads came out of the gate red hot, since its launch there’s been a 20% decline in active users. The time people spend on the app is tanking too, down to around six minutes -- less than a third of what it was during the first week. It sure looks like people aren’t paying as much attention to Threads, which makes it feel less like the adored baby and more like a forgotten Middle Child.
          Truth be told, there’s a bunch of other social media apps you’ve probably never even heard of that have more active users than Threads, which might not sound like good news, but I guess the flip side is at least you’ve heard of Threads. So that’s a start. Any Middle Child would be happy to at least be recognized, even if they don’t get much attention. 
          As I’m always sympathetic to the plight of any Middle Child (human or not), I have welcomed Threads into my own social media family, along with Twitter X, Instagram, and the granddaddy of them all, Facebook. I was actually surprised that I was able to get the same handle on all four platforms: @midkidunion Then again, I guess I shouldn’t be. I mean, who else would want it?
          As you can see however, I’m not so sure I’m qualified to assess the popularity of this new platform -- I have a whopping 0 followers on Threads. Not at all what I needed after suffering through another demoralizing Middle Child’s Day. (SEE PREVIOUS POST)
          So here’s what I’m asking: follow me on Threads to take a look at life through the distorted (and possibly cracked) lens of a Middle Child. (But just in case this whole Threads thing doesn’t pan out, you can also follow on Instgram and Twitter X!)
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Middle Children need to be heard!